Friday, 24 September 2010

E-Commerce: Play.com (Part 2)

Play.com

Features:
  • In 2009, Play.com issued it's own "Play.com Credit Card". This gives users 0% charge on card purchases for the first 9 months, 0% on blance charges for the first 6 months, 16.9% Annual Percentage Rate, 1500 bonus "Play Points" along with its "Play Points" award scheme. The Play Points system works by giving users 1 Play Point, for every £1 they spend on Play.com (500 play points totals up to a £5 Gift Voucher for Play.com). This reward scheme is very good for Play.com enthusiasts, however, it does not give you points for buying products from other stores, in the long run, it would be more beneficial to take out a Reward card which gives you points from other stores.

    
    The play.com Credit Card
    
  • Play.com offers the chance for users to sell DVDs/Games/CDs they don't wish to own any longer on a service called Play Trade. This is a great for people to earn small amounts of money if they are in financial trouble. They charge 10% comission fee, however this comission can be removed if you become a "ProTrader" which costs £19.99 a month. In the long run, this service should only be used for "own purposes" and not for a steady financial income, this is because the user doesn't earn a high amount of money due to the products being "Pre-Owned".

 
The PlayTrade logo with information.


  • Users can also recommend friends/family on products through e-mail, facebook and twitter at the touch of a button. This makes it much easier to share information over the social networking sites. It makes the whole site more user-friendly and interactive. However, if the e-mail is used, Play.com are likely to use that e-mail in their mailing system and will likely recieve newsletters from Play.com.
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